Assignment 4
PART A 1 . Define Public Relations (PR) and explain its primary focus ? ans : Definition of Public Relations Public Relations (PR) is the strategic management of information and communication to maintain a positive image and build strong relationships between an organization and its stakeholders, including the public, media, customers, investors, and employees. # Primary Focus of Public Relations The primary focus of Public Relations is to: *Build and Maintain Positive Relationships* PR aims to establish and maintain mutually beneficial relationships between an organization and its stakeholders. This involves creating a positive image, building trust, and fostering effective communication. *Key Areas of Focus* 1. *Reputation Management*: PR helps organizations to maintain a positive reputation by managing information and communication. 2. *Crisis Communications*: PR helps organizations to respond effectively to crises and minimize damage to their reputation. 3. *...